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Amazon is the biggest marketplace round the global. Amazon surpassed Walmart as the most valuable retailer in the United States by market Capitalization. Amazon.com, Inc., is an American multinational technology company based in Seattle that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Amazon was founded by Jeff Bezos in Bellevue, Washington, on July 5, 1994. The company started as an online marketplace for books but expanded to sell electronics, software, video games, apparel, furniture, food, toys, and jewelry. In 2015 Then there’s a breakdown of the top 500 sellers on Amazon’s unified marketplaces in Europe and North America.  It is considered one of the Big Four technology companies, along with Google, Apple, and Microsoft. Now the top marketplaces overall. Finally, there are lists of the top 500 merchants for each of Amazon’s fifteen established marketplaces.

 In 2017, Amazon acquired Whole food Market for US$13.4 billion, substantially increasing Amazon's footprint as a physical retailer. In 2018, Bezos announced that its two-day delivery service, Amazon Prime, had surpassed 100 million subscribers worldwide.